Packaging system for a legacy Mumbai sweet brand, designed to unify its diverse product range while celebrating Indian craft and festive traditions.
Client: Jhama Sweets
Scope of work: Packaging Design
With a legacy spanning decades, Jhama Sweets had built a loyal customer base. The brief was to create a cohesive visual system that could seamlessly extend across everyday sweets, festive collections, farsan, premium gift boxes, carry bags, thank you cards, and in-store collateral, while staying true to the brand's heritage.
The packaging design draws inspiration from Indian decorative arts, incorporating floral motifs, geometric patterns, festive colours, and gold detailing to evoke celebration and gifting. Rather than treating each product as a separate design, a flexible system was developed that allowed every packaging format to feel part of the same family while giving each category its own distinctive character through colour palettes, illustrations, and pattern combinations.
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