Packaging design for a single-origin tea brand celebrating the landscapes, culture, and heritage of the Nilgiris.
Client: Tea Te
Scope of work: Branding, Packaging Design
Tea Te was created to showcase the character of single-origin teas sourced from the Nilgiris. The packaging was designed to communicate not just the product's provenance, but the story of the region itself, creating a stronger connection between the tea and its place of origin.
The illustration-led identity draws inspiration from the rolling tea plantations, native wildlife, and the iconic Nilgiri Mountain Railway, weaving together recognisable elements of the landscape into a vibrant visual narrative. Layered hills, tea pickers, local fauna, and the toy train come together to create a sense of place, while a rich colour palette and gold detailing elevate the packaging into a premium retail experience.
The result is packaging that feels rooted in the Nilgiris, celebrating its natural beauty and heritage while helping position Tea Te as an authentic single-origin tea brand.
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