A comprehensive brand identity for a vertical farming startup reimagining how India experiences fresh berries through technology, design and year-round cultivation.
Client: Fragaria
Scope of work: Branding, Photography, Social Media
Oh!Fruits is an Indian agritech startup using controlled-environment vertical farming to grow premium berries locally throughout the year. The challenge was to move beyond conventional agricultural branding and create an identity that could express both the precision of modern farming and the joy of fresh produce.
The project began with a subtle refinement of the existing logo, preserving its recognisable character while improving its balance, scalability and versatility across applications. From there, a complete visual identity system was developed, including typography, a bold colour palette inspired by nature, a distinctive illustration language, iconography, photography direction and a flexible brand toolkit.
Rather than relying on familiar farm aesthetics, the identity celebrates freshness through vibrant colours, expressive illustrations and playful visual storytelling. The result is a contemporary brand that feels optimistic, memorable and distinctly Indian, positioning Oh!Fruits as a category-defining brand at the intersection of agriculture, technology and everyday delight.
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